A strong and uniform GF brand is instrumental in increasing the Corporation's value and achieving market success. In 2004 Georg Fischer introduced a new brand strategy and refined its corporate design. This brand strategy and the visual design apply to all corporate subsidiaries worldwide and are implemented consistently.

The core brand values of GF are reliability, enthusiasm and competitiveness. These core values define the brand's personality, they form the basis for fundamental decisions, they determine our day-to-day actions and they are present in all our communication measures.

The brand promise 'Adding Quality to People's Lives' represents a common denominator for the three Corporate Groups. In our communications, this brand promise is embodied in the concepts mobility, comfort and precision.

In its home country, the Corporation enjoys a high level of recognition: 66% of the population and 94% of opinion-moulders in Switzerland are familiar with GF.