Georg Fischer is the Corporation's umbrella brand, consisting of the logo "+GF+" and the name Georg Fischer. In all visual media, there is a defined distance between the name Georg Fischer and the logo.

At Corporate Group level, the umbrella brand is used together with the name of the Corporate Group: GF Automotive, GF Piping Systems and GF AgieCharmilles. This guarantees a strong and unmistakable presence in the market and rapid recognition both for customers and for employees.

The Corporation also has independently positioned, strategic brands.